Kindle ad who is the girl

Think back three years to when the Kindle was first announced. Yes, there was a splashy cover story about the future of reading. But everyone agreed: the device itself was ugly, it was expensive, and its market was limited to rich bookwormy dorks who needed something to read on airplanes. There, the physical world could vanish, leaving behind the virtual mindspace of a not-quite-real book.

Now, the Kindle is stylish; it's relatively inexpensive; and the world in which you read from it doesn't look like a place you'd want to escape from at all.

That is, apart from your nosy neighbors and their self-involved not-quite-pickup lines. Tim is a technology and media writer for Wired. He loves e-readers, Westerns, media theory, modernist poetry, sports and technology journalism, print culture, higher education, cartoons, European philosophy, pop music and TV remotes.

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