How many users are there on instagram

Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account.

You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. The most important statistics. Further related statistics. Instagram user ratio in the U. Further Content: You might find this interesting as well. Statistics Instagram user ratio in the U. Learn more about how Statista can support your business.

Some platforms skew heavily towards one generation or another, or one gender predominantly. Reddit, for example, has significantly more male users while Pinterest overall still draws in more women though this is changing slowly. Since many brands are looking for more reliable ways to connect with younger generations, this is a powerful opportunity. People are readily engaging with shopping posts which now includes shopping Stories , proving that this feature is useful in driving both product awareness and sales.

Take advantage of this, using relevant hashtags to expand your reach. I get that. But compare it to the less than 0. Instagram really is an engagement powerhouse. Well… sort of. Best times to post organically do depend heavily on your individual business, your time zone, and the audience you want to reach. Most Instagram users follow at least one brand on Instagram; an enormous chunk of those users follow many more.

This is significantly more than any other network, making Instagram the most beneficial platform for influencers to be on. Selling features on Instagram that allow you to tag products in your in-feed and Stories content can help with this, giving you incredible visibility. Shopping features can effectively drive sales on platform. You can see how to up Instagram shopping features here. This means that you should be posting almost every day, potentially skipping out on the days that seem to yield the lowest amounts of reach and engagement.

Several case studies, however, point to 11 as the magic number, showing engagement increasing with each hashtag as you go up to 11 in number, but then declining afterwards. When you take time to create designs that intentionally draw attention to the CTA button, you can expect to see more clicks.

Facebook Ads still get all the attention, but Instagram placements can clearly hold their own and more. The Beginners Guide to Instagram Advertising. And the first step we suggest is our Instagram Ads Beginners guide. Click on the image above to learn more! Keep in mind that while Instagram does have a huge reach in the U. The region will end with Before the pandemic, eMarketer had predicted only 5. They revised their estimate upwards twice this year.

Source: eMarketer. However, in the U. Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting. For more details, check out our post that breaks down all the key Instagram demographics for social media marketers. Before the pandemic, eMarketer predicted time spent on Instagram would increase by only 1.

In comparison, Facebook users only spent 1. During those 30 minutes on the platform, a large portion of Instagram users are checking out business profiles. Is yours one they might want to visit? And 2 in 3 people say the network helps foster interactions with brands.

While the Instagram stat above shows people research purchases in the platform, this confirms that people are making purchases directly from Instagram. The Explore tab is a place for Instagram users to discover new content and new accounts to follow. Getting your content featured on Explore is a key way to expose your brand to new followers. Why should marketers care? Could this cookie preference extend to Instagram posts and ads? Only testing can tell you for sure.

Testing is the only way to know for sure what colors, words, and content or cookie types connect best with your audience. Which ones stay and which ones go? In the U. Memes are a serious trend on Instagram. Does that mean your brand should create a post for every new meme? But if the meme fits, it might be worth a try. A post shared by BarkBox barkbox. Meme accounts embody some important lessons that all Instagram marketers should learn. We explain them all in our post on what brands can learn about Instagram marketing from meme accounts.

A post shared by Instagram for Business instagramforbusiness. Not sure what to post on Stories? We made a list of 20 Instagram Stories ideas to get you started. Purchase intent is one of the best results you can get from your social media efforts. People are not just interacting with their friends and family on Instagram. Almost everyone who uses the app follows at least one brand.